TERRY L. FOSSUM — SIGNATURE KEYNOTE SPEC SHEET
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TITLE
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Throw Away the Box
Why AI Will Bury the Companies That Won't Reinvent — and What the
Survivors Do Differently

THE OPENING
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Fifty-two percent of the Fortune 500 from the year 2000 are already gone —
and AI is accelerating the count. Every one of those companies was run by
smart, hard-working people who were busy optimizing the box right up until
the box stopped mattering.

WHAT THE KEYNOTE DOES
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Drawing on original interviews with the leaders who reinvented NASA, built
Tesla, and shaped The North Face, E! Entertainment, and FANUC robotics —
and on Terry's own command experience under real pressure — Terry shows
leaders why "thinking outside the box" is no longer enough.

The most dangerous force in a company isn't disruption from outside; it's
the gravity of its own success — and it pulls hardest on the winners.
Terry hands every leader in the room a tool to find and dismantle the box
their own organization is trapped in.

WHAT YOUR AUDIENCE LEAVES WITH
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1. THE BOX AUDIT — a repeatable tool every leader can run with their team
   Monday morning to surface what's quietly putting the organization at risk.

2. A SHARED LANGUAGE for the most dangerous force in any company: the
   gravitational pull of "the way we've always done it."

3. THE COURAGE to stop optimizing a broken model and start reinventing
   it — the highest form of leadership in the age of AI.

FORMAT
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- 45-60 minute keynote (most common)
- Half-day leadership workshop (extends the keynote into a working session)
- Customized to your industry and your audience — every time

IDEAL AUDIENCE
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- C-Suite, VPs, and senior leadership
- Industry and trade association conferences
- Corporate leadership summits
- Executive retreats
- Organizations facing AI-driven disruption

AUDIENCE SIZE
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Effective from 10 to 10,000+. Terry has connected with rooms of every size,
from small executive cohorts to convention-hall keynotes.

CUSTOMIZATION
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Every keynote is researched and tailored to your industry, your audience,
and the specific challenges your organization is facing. Terry conducts a
pre-event call with the host to align the talk to your room.

BOOKING
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- Direct, no bureau intermediary
- Speaking fees from $20,000, scaled to scope and travel
- Lead time: 6-12 months preferred
- In-person preferred; virtual considered for select inquiries

For AV requirements, room configuration, and pre-event logistics, please
coordinate directly with Terry's office after the booking confirmation.
