Terry L. Fossum
#1 Wall Street Journal bestselling author · #2 New TEDx Talk in the World
Have you ever set a goal and failed?
Maybe it was a financial goal, a business goal of some sort. Maybe a marital goal, or a weight-loss goal.
But whatever it was, you were really fired up when you first began. And then over time the excitement faded, the excuses started to make sense, life seemed to get in the way — and eventually you quit. Again.
Terry L. Fossum has asked that question from a lot of stages, and almost every hand goes up. But this isn’t a pep talk, and he’ll be the first to tell you that being fired up is the part that always fails. Give it two minutes.
Eight minutes. Right here, right now.
No email. No signup. Nothing to close and nobody to talk to. It ends on a whole idea — the parable this is all built on, and what it says about you.
Already know you want it? The whole recording is free — skip to it →It isn’t that you don’t know how.
You have the scripts, the training, the process somebody built for you. If a stranger asked you to explain the right way to do this job, you could do it in ninety seconds. Knowing was never the missing piece — which is exactly what makes it so hard to explain to yourself.
Here is what it actually looks like, at 2:40 on a Tuesday.
The number is up on your screen. It has been up there a while. You dial — and somewhere in the ringing you catch yourself hoping nobody picks up. Then the voicemail beep, and something under your ribs lets go. You tell yourself, accurately, that you tried.
“I started a business to prove a man wrong. And guess what? I was terrible. I was horrible. I didn’t know how to run a business.”
And here’s the part nobody believes: you have worked.
The open houses. The mixers. The scripts. You bought the course, you listened to the podcast at the gym at 5 a.m. You have tried everything in the book, some of it twice — which is worse than being lazy, because at least lazy comes with instructions.
“I did all the books and the audiotapes and the seminars. I learned about positive visualization and manifestation and writing down your goals. And I tried and I failed and I tried and I tried and I failed.”
So you’ve told yourself you’ll give it a few more months.
You have been telling yourself that for a while now.
“That business I started? I failed. I quit. I couldn’t do it. He’s right.”
It wasn’t your fault.
That’s right. It actually wasn’t your fault. Comfort zones don’t break because you want out of them badly enough, and none of this was ever a discipline problem. It is what happens to a person who was handed one half of the equipment and told that wanting it enough was the other half.
You were given the carrot. Every book, every convention, every vision board — all carrot. Nobody ever handed you the other thing.
Now picture the other version.
What if, when you woke up in the morning, you couldn’t wait to make those phone calls?
What if you were the most confident you have ever been when you made them?
What if every day you had not only set the tasks that would propel you to success — but actually accomplished them. Every. Single. Day.
What if you showed up at those networking events as the driven person who makes people want to work with you?
What would that do for your business? Your career? Your life?
Highly recommended by some of the top minds in business, self-improvement, and science in the world!
Forrest M. Mims IIINamed one of the 50 best brains in science by Discover magazine
“The most significant advancement in the science of goal setting in recent history.”
Marshall GoldsmithNamed one of the Top 10 Business Minds in the World
“Fossum’s book spotlights your way to success.”
T. Harv Eker#1 NYT bestseller, Secrets of the Millionaire Mind
“A truly effective version of the carrot-and-stick technique that will lift your spirits and get results.”
Dr. Ivan MisnerFounder of BNI, the world’s largest business networking organization
“A new, uncommon application for the ‘carrot and stick’ principle… And it works — every time!”
Paul Sean HillFormer NASA Director of Mission Operations
“Terry cuts right to the chase in identifying and overcoming every challenge.”
David CoganFounder of Eliances, Where Entrepreneurs Align
“A testament to the genius of simplifying the complex. The Oxcart Technique distills decades of research into actionable strategies that inspire and drive results.”
Garrett B. Gunderson#1 New York Times and Wall Street Journal bestselling author, Killing Sacred Cows
“A simple but powerful technique that can help you overcome any barriers standing in your way… It’s amazingly powerful and effective!”
And people who’ve actually used it.
Readers of The Oxcart Technique, where the method first appeared. Same three pages you’ll build tonight.
“I’ve personally helped build successful business and accomplished pretty big goals in my life, and I’ve always had a vision statement to do so. But having a FAILURE STATEMENT had never occurred to me before… I’ve started using it since reading this to re light the fire under my pants!”
— Dillon
“I have a tendency to get into a rut, to get down on myself for my perceived failures, and to allow that to ruin my attitude. The message I personally took away… is that failure is nothing more than a sometimes necessary step towards success… tangible tools to help me get moving forward again, with more motivation and a better attitude.”
— Sharon M.
“I wish I could have read this great book twenty years ago, before I retired. Terry clearly describes how powerful words can be when written on paper in a specific order and then read out loud by the author of those words.”
— William (Bill) Malloy
“Terry takes the ancient and simple concept of the carrot and the stick and applies it to everyday life examples providing a brilliant roadmap to success!”
— Debra Chamberlain
It’s time to change all that.
Built for sales, real estate, insurance, direct sales — and anyone who’s set the same goal twice. The recording is free. There is one thing to buy, and only if you want the whole climb.
And yes — you’ve bought audio before. So had Terry, and it failed him too. The difference isn’t that this one is more inspiring. It’s that every one of those handed you the carrot and kept the stick. You don’t finish this one fired up. You finish it with three pages written, on your wall, doing the work when the mood is gone.
Take the whole thing. It’s yours.
The complete recording — the method, start to finish, spoken straight to you — plus the Three Pages sheet to print, the Creed, the parable and the full transcript. Not a sample — the whole thing, free. It goes to your email because that is the only way to send you the files.
Unquittable Mastery
For the goal you can’t afford to miss. The recording hands you the technique. This is Terry sitting down and building the three pages with you — for your goal, not a generic one.
- · The Build — five lessons on writing the actual pages, including eleven minutes on the Failure Scenario alone, because the blank page is where most people stop
- · The Goal Library — over two hours on your goal: sales, marriage, weight, retirement, addiction, your team, a relationship you’re trying to repair
- · The Bonus Vault — thirteen short talks for the weeks it gets hard: self-doubt, baggage, excuses, fear, the ones nobody warns you about
- · The Scenario Builder — the interview from Terry’s private coaching, asking you the questions he’d ask
- · Your Papers — the worked examples, the lapse page, the accountability-partner playbook · the complete Never Miss a Goal Again ebook
A full year of access · 30-day money-back guarantee · payment plans at checkout
You’ve just heard eight minutes of it for nothing, with no email asked for. If you buy and it doesn’t help, one email inside thirty days and every penny comes back — no form, no questions, no talking to anybody. The risk here is Terry’s, not yours. That’s deliberate.
You said you’d give it a few more months. Give it one evening instead.
If you book speakers
Terry brings this one to the stage.
Never Miss a Goal Again is a signature keynote — the same method delivered live to a sales team, an association, or an annual meeting. Your people walk in setting goals and walk out reaching them.
Or write to speaking@terrylfossum.com.