Description
92% of the people who set a goal fail – and there’s a reason why: Most of what we’ve been taught about goal setting is WRONG! This is the new & improved 2nd edition of the #1 Bestselling Book on Wall Street Journal, Amazon, and Barnes & Noble, Bestselling Book on USA Today, and subject of the #1 TEDxTalk in the world, highly lauded by some of the top minds in science, business, and self-improvement in the WORLD!
Whether it’s business, finance, health or relationships, you’ll have a step-by-step roadmap to success in ALL areas of your life. No – seriously.
Preorder now to make sure you’re part of the first shipment of books. If you wait, we absolutely can’t promise there will be enough book printed to meet the demand. Don’t wait – your future is too important!
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The Oxcart Technique is the most significant advancement in the science of goal setting in recent history.
–Forrest M. Mims III, named “One of the 50 best brains in science” by Discover Magazine
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I’m dedicated to helping people achieve positive, lasting behavior change, for themselves, their people, and their teams. Terry L. Fossum’s book focuses on that, too. This book gives you a novel twist to the old “carrot and stick” marketing principle that is simple — and simply powerful. Whether you want a successful marriage or to become a successful teacher or to quit smoking or to just earn more money for yourself and your company — Fossum’s The Oxcart Technique spotlights your way to success.
Marshall Goldsmith, named one of the Top 10 Business Minds in the World, Author of New York Times Bestselling books Triggers, What Got You Here Won’t Get You There and The Earned Life
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Whatever your dreams and goals, Terry L. Fossum’s results-oriented book, It changes in each endorsement, provides you with a truly effective version of the carrot-and-stick technique that will lift your spirits and get results.
–T. Harv Eker, Globally renown financial motivation expert, Author, New York Times #1 Bestseller, Secrets of the Millionaire Mind
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Are the old, “approved” marketing techniques not working as well as you want? To be successful in your marketing, what you need is something new, like my world-famous word-of-mouth networking technique, not something old. You see, success often results from “the uncommon application of common
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knowledge.” And Terry L. Fossum gives you a new, uncommon application for the “common knowledge” of the ‘carrot and stick’ marketing principle in his book, It changes in each endorsement. And it works — every time!”
–Dr. Ivan Misner, NY Times Bestselling Author and Founder of Business Network International (BNI), the world’s largest business networking and business referral organization.
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Terry cuts right to the chase in identifying and overcoming every challenge in an easily relatable and clear voice. His humble candor about his own challenges and failures — and in applying the Oxcart Technique — reinforces the great utility in this “blueprint for success” that everyone can apply for themselves.
–Paul Sean Hill, Leadership evangelist and former NASA-JSC Director of Mission Operations
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All of us, to some degree or another, are controlled by culturally ingrained myths of various sorts. As I showed how to overcome financial myths in my bestselling book, Killing Sacred Cows, so you, too, can overcome any kind of myth or mental barrier in your own life. How? Terry L. Fossum’s new book, It changes in each endorsement, gives you a simple but powerful technique that can help you overcome any barriers standing in your way to whatever goal you want to achieve. Check it out! It’s amazingly powerful and effective!
–Garrett B. Gunderson, #1 Wall Street Journal and New York Times Bestseller of Killing Sacred Cows
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From my time as a social worker in my early career, to becoming an entrepreneur and recognized globally as an optimization expert having worked with companies like Google, Disney and Forbes, I have always counted on helping people avoid the friction of pain and move towards the joy of what motivates them. The carrot the ox enjoys and the stick he avoids in Terry L. Fossum’s book, It changes in each endorsement will help you to be successful in everything you try. Read Fossum’s book and your life will go from driving an oxcart to cruising in a Lambourgini in a flash!
–Bryan and Jeffrey Eisenberg, New York Times Bestselling Authors of Waiting for Your
Cat to Bark, Call To Action, Always Be Testing
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Rooted in a scientific theory that earned the Nobel Prize in Economics in 2002, the Oxcart Technique stands the test of scientific scrutiny. Albert Einstein said, “The definition of genius is taking the complex and making it simple.” That’s exactly what Terry L. Fossum has done in the book you now hold in your hands. What remains is for you to decide what you’re going to do with this ticket for the rest of your life.
–Dr. Dennis Tansley, PhD, Assistant Professor, Dartmouth College; Practicing Psychologist, Veterans Administration; Major, U.S. Air Force, ret.
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Testimonial for your book.
Terry L. Fossum’s book is a testament to the genius of simplifying the complex. As a proud member of Eliances, Where Entrepreneurs Align, Terry frequently shares his wisdom with billionaires, millionaires, founders, and startups. His Oxcart Technique distills decades of research into actionable strategies that inspire and drive results. This book is not just a guide but a game-changer for anyone serious about achieving their goals. Terry’s unique ability to blend science with storytelling creates a powerful resource for entrepreneurs and dreamers alike. David Cogan, Founder of Eliances