Terry L. Fossum
About Terry

Six arenas. One framework. One body of work.

Terry L. Fossum has reached the top in direct sales (top 1% globally), United States Air Force leadership (Officer of the Year), authorship (#1 Wall Street Journal bestseller), network television survival competition (Fox’s Kicking & Screaming, 2017), expedition (Arctic Circle / Amazon Jungle / Rwandan highlands), and four decades of service to the Boy Scouts of America. Same person. Same framework. Same set of techniques he now teaches your audience — which is why his bookers in manufacturing, food, sales, finance, and academia get the same result.

Lead

Terry L. Fossum is a #1 Wall Street Journal bestselling author, a USA Today bestselling author, and a TEDx speaker whose talk has been ranked as the #2 New TEDx Talk in the World. He is a former Captain in the United States Air Force, a winner of Fox’s network reality competition Kicking & Screaming (2017), and a longtime leader within the Boy Scouts of America, where he currently serves as President and Chairman of the Endowment of the Inland Northwest Council. He delivers two signature keynotes — Never Miss a Goal Again for sales-driven organizations, and Throw Away the Box for leaders facing reinvention pressure — on stages across the country.

Early life

Terry L. Fossum was born in Mission, Texas, and raised in McAllen — part of a Texas border-region metropolitan area that has been repeatedly ranked among the poorest in the United States. As a fourteen-year-old middle-school student, he was confronted at gunpoint one night by individuals he believed to be operating a theft ring in the area, having unintentionally walked into something they did not want a witness to. He talked his way out of the encounter unharmed. During his high-school years, his father was killed. A neighbor told the family afterward that not a single one of the Fossum boys would grow up to be anything — a line Terry has spent the rest of his life answering.

He earned the rank of Eagle Scout while still a youth — the beginning of a service to the Boy Scouts of America that would span more than four and a half decades.

Texas A&M and the Corps of Cadets

Terry attended Texas A&M University, where he graduated with a Bachelor of Science degree in Mechanical Engineering. He served in the Texas A&M Corps of Cadets, where he was appointed the first ever Honor Guard Commander — a Cadet Major position created specifically for Terry L. Fossum.

United States Air Force

After graduation, Terry was commissioned as an officer in the United States Air Force. He served as Adjutant of the 325th Bombardment Squadron and later as Executive Officer of the 92d Operations Group — the unit responsible for nuclear-armed B-52 operations out of Fairchild Air Force Base in Washington State.

As a Captain, his military recognitions include Officer of the Year, Fairchild Air Force Base; Strategic Air Command Humanitarian of the Year; and Distinguished Graduate, Squadron Officers’ School. His call sign was Awesome — given to him by his Squadron Commander.

Speaking career

Terry has delivered more than 1,500 keynote engagements over the course of his speaking career, with fees in the $20,000-and-up range. He has helped raise millions of dollars from the platform across nonprofit, corporate, and association events.

His TEDx talk, “Why You Didn’t Reach That Goal… Again,” delivered at TEDxSpokane, has been ranked as the #2 New TEDx Talk in the World.

Books

Terry has published four books, all under his own publishing house, Raidho PublishingThe Oxcart Technique: Blueprint for Personal Success (#1 Wall Street Journal and USA Today bestseller), Never Miss a Goal Again, Throw Away the Box, and The S.I.M.P.L.E. Guide to Public Speaking. Two of them — Never Miss a Goal Again (built on his Oxcart Technique®) and Throw Away the Box — are the foundation of his two signature keynotes.

Television and acting

In 2017, Terry won Fox’s prime-time network reality competition Kicking & Screaming — a survival show that paired contestants with elite military and survival operators in physically demanding remote-terrain challenges. He competed as the oldest contestant on the show, with most of his opponents years younger, and represented the Boy Scouts of America throughout the season.

Terry has also hosted television and streaming programs including Made in America and Montana Department of Transportation.

In 2021, he received Best Supporting Actor and Fan Favorite honors at the Christian Film Festival for his role in Agape.

Expedition and adventure

Terry’s expedition resume is a load-bearing part of his platform — proof that his work on resilience, goal achievement, and leadership comes from someone who has tested those ideas in places most authors and speakers never go.

  • Hunted caribou with Inuit guides above the Arctic Circle
  • Survival in the Amazon Jungle
  • Tracked silverback gorillas in the highlands of Rwanda
  • Trekked Death Valley solo
  • Conducted subzero solo snowshoe expeditions in the Cascade Range
  • Built and developed SweetWater Ranch — an off-grid log cabin retreat on a Montana mountaintop

He holds a black belt in Tae Kwon Do, earned under Grandmaster Jung Kim.

Boy Scouts of America

Terry’s service to the Boy Scouts of America spans more than 45 years. He earned the rank of Eagle Scout as a youth and was inducted into the Vigil Honor, the highest honor in the Order of the Arrow — Scouting’s national honor society.

  • Scoutmaster, Troop 400 (Spokane Valley, Washington)
  • President, Inland Northwest Council
  • President and Chairman of the Endowment, Inland Northwest Council (current)

Recognitions include the Distinguished Scouting Service Award, the District Award of Merit, and the Silver Beaver — the BSA’s highest local-council honor for distinguished service to youth.

Philanthropy

Terry has founded or substantially supported educational programs in three countries:

  • The Terry L. Fossum Educational Center — Rwanda
  • An Agricultural School for Family Independence — Malawi
  • The Terry L. Fossum Scholarships for Underprivileged Youth — McAllen, Texas (the city he grew up in)

Recognition and selected honors

  • #1 Wall Street Journal Bestseller (The Oxcart Technique)
  • USA Today Bestseller (The Oxcart Technique)
  • Christian Film Festival 2021 — Best Supporting Actor and Fan Favorite (Agape)
  • Strategic Air Command Humanitarian of the Year (USAF career)
  • Officer of the Year, Fairchild Air Force Base (USAF career)
  • Distinguished Graduate, Squadron Officers’ School (USAF career)
  • BSA — Distinguished Scouting Service Award · District Award of Merit · Silver Beaver

Personal

Terry lives in Spokane Valley, Washington, with his wife. He has three stepsons, whom he describes as his greatest achievement. His brother is a NASA astronaut.

Current work

Today Terry’s primary work is from the stage. He delivers two signature keynotes, each built for a different buyer:

Never Miss a Goal Again — built on his Oxcart Technique®, grounded in Nobel Prize–winning behavioral economics — is the keynote sales-driven organizations bring in when traditional training stops producing. Insurance agencies, real estate brokerages, financial advisors, dealership groups, and network marketing companies use it to close the gap between what their people know to do and what they do before lunch.

Throw Away the Box is the keynote for leadership teams, industry associations, and corporations facing reinvention pressure in the age of AI — a hard look at the unquestioned assumptions quietly putting the organization at risk, and the specific tool (the Box Audit) for finding and dismantling them before a competitor does.

Terry delivers each one as a 45–60 minute keynote or as a half-day leadership workshop, customized to the audience and the industry. Direct booking — no bureau in between.

Press and references

If you read all the way down

You probably want him on your stage.

The bio you just read is the proof. The keynote is the room — 45 to 60 minutes where Terry takes your audience from where they are to somewhere they can use Monday morning. 2026 dates are limited; direct booking.