Terry’s four books are organized around a single editorial line: the difference between people who claim a goal and people who reach one, and what it takes — methodologically and personally — to be the second kind.
Terry’s flagship work — and the foundation of his Never Miss a Goal Again keynote. The full statement of the methodology behind his TEDx talk, itself ranked the #2 New TEDx Talk in the World. A working blueprint: a system for identifying which goals are real, which are not, and how to load the actual ones onto a vehicle that doesn’t quit on the climb.
The second-edition treatment of the Oxcart Technique and the direct print companion to Terry’s Never Miss a Goal Again keynote. Where the first book laid out the methodology, this one delivers the daily mechanics — Failure Scenario, Action Plan, Success Scenario — with industry-specific applications for sales, network marketing, real estate, insurance, leadership teams, and personal life. Foreword by Dr. Dennis Tansley, PhD (Dartmouth).
The foundation of Terry’s Throw Away the Box keynote. Why “thinking outside the box” is no longer enough: the box has a gravitational pull, and the organizations that survive the age of AI are the ones that throw it away and build something new. Built on Terry’s original interviews with the leaders behind NASA, Tesla, The North Face, E!, and FANUC.
Terry’s playbook for stage craft, drawn from more than 1,500 keynote engagements. Structured around the S.I.M.P.L.E. framework — a working acronym for the elements of a talk that gets quoted instead of clapped at.
After the talk, the line forms.
All four of Terry’s books are published through Raidho Publishing, the publishing house he built. Raidho was founded on the same editorial conviction that runs through Terry’s body of work: that the books worth reading are the ones written by people who have actually done the things they’re writing about.
Never Miss a Goal Again for sales-driven organizations. Throw Away the Box for leaders facing reinvention pressure. The book is the playbook; the keynote is the room.