Terry L. Fossum
Terry L. Fossum signing copies of his book
Books

Four books. One #1 Wall Street Journal, Amazon & Barnes & Noble bestseller. One coherent body of work.

All published through Raidho Publishing — Terry’s own house.

Terry’s four books are organized around a single editorial line: the difference between people who claim a goal and people who reach one, and what it takes — methodologically and personally — to be the second kind.

The Oxcart Technique — book cover
#1 WSJ · Amazon · Barnes & Noble · USA Today Bestseller

The Oxcart Technique

Blueprint for Personal Success

Terry’s flagship work — and the foundation of his Never Miss a Goal Again keynote. The full statement of the methodology behind his TEDx talk — ranked the #2 New TEDx Talk in the World and one of the 30 most influential of the century. A working blueprint: a system for identifying which goals are real, which are not, and how to load the actual ones onto a vehicle that doesn’t quit on the climb.

Hardcover · Paperback · AudiobookBuy on Amazon →See the Never Miss a Goal Again keynote →
Never Miss a Goal Again — book cover

Never Miss a Goal Again

The second-edition treatment of the Oxcart Technique and the direct print companion to Terry’s Never Miss a Goal Again keynote. Where the first book laid out the methodology, this one delivers the daily mechanics — Failure Scenario, Action Plan, Success Scenario — with industry-specific applications for sales, network marketing, real estate, insurance, leadership teams, and personal life. Foreword by Dr. Dennis Tansley, PhD (Dartmouth).

Hardcover · Paperback · AudiobookBuy on Amazon →See the Never Miss a Goal Again keynote →
Throw Away the Box — book cover

Throw Away the Box

The foundation of Terry’s Throw Away the Box keynote. Why “thinking outside the box” is no longer enough: the box has a gravitational pull, and the organizations that survive the age of AI are the ones that throw it away and build something new. Built on Terry’s original interviews with the leaders behind NASA, Tesla, The North Face, E!, and FANUC.

Hardcover · Paperback · AudiobookBuy on Amazon →See the Throw Away the Box keynote →
The S.I.M.P.L.E. Guide to Public Speaking — book cover

The S.I.M.P.L.E. Guide to Public Speaking

Terry’s playbook for stage craft, drawn from more than 1,500 keynote engagements. Structured around the S.I.M.P.L.E. framework — a working acronym for the elements of a talk that gets quoted instead of clapped at.

Hardcover · Paperback · AudiobookBuy on Amazon →
Terry L. Fossum signing books, surrounded by a large crowd of readers

After the talk, the line forms.

About Raidho Publishing

All four of Terry’s books are published through Raidho Publishing, the publishing house he built. Raidho was founded on the same editorial conviction that runs through Terry’s body of work: that the books worth reading are the ones written by people who have actually done the things they’re writing about.

From the page to the stage

Two of these books are also Terry’s two signature keynotes.

Never Miss a Goal Again for sales-driven organizations. Throw Away the Box for leaders facing reinvention pressure. The book is the playbook; the keynote is the room.

Never Miss a Goal Again keynote→Throw Away the Box keynote→