A keynote for organizations whose people know what to do
Never Miss a Goal AgainYour people know exactly what to do. Most of them still won’t do it.
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It is almost never a training problem.
Everyone in your general session has set the goal before. Some of them have set it a dozen times. They walk out of the room lit up, and by Wednesday the lift is gone and the goal is still sitting there.
Average quota attainment across B2B sales organizations runs 47%, while the median individual seller attains 101% (Forrester, 2023). The people are capable. What goes missing shows up on a Tuesday morning when nobody is watching.
Terry gives them something that works on that Tuesday, built on the Oxcart Technique from his #1 Wall Street Journal bestseller and the Nobel Prize-winning behavioral economics of loss aversion.
Your team walks in setting goals. They walk out reaching them.
The daily practice
A written, three-page daily ritual (Failure Scenario, Action Plan, Success Scenario) your team can run every morning for the rest of the year.
The missing half
Why vision boards and quota dashboards only pull the “carrot,” and the stronger, Nobel-backed force that conventional motivation leaves out.
The follow-through
A system that compounds instead of a feeling that fades by Wednesday, turning knowing into doing, one day at a time.
“As the opening keynote for our Expo, Terry got a standing ovation and set the tone for the entire conference. Without doubt, the best speaker we’ve ever had.”
What leading thinkers say about the method
“The Oxcart Technique is the most significant advancement in the science of goal setting in recent history.”
“Simple — and simply powerful.”
“And it works — every time!”
Built for
- Sales organizations and sales kickoffs
- Insurance, real estate and financial services
- Manufacturing and construction associations
- National and regional conferences
Keynote or breakout workshop. Books for every seat available.
The book behind the keynote
The method in full: the science, the worked examples and the three pages.
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Tell Terry about your event, your audience and your date, and you’ll hear back from him personally.