Terry L. Fossum
Terry L. Fossum speaking at TEDxSpokane
Podcast guest kit

The famous Harvard goals study was never conducted.

Terry L. Fossum says that on air — then names the Nobel Prize–winning science that is real, and gives your listeners three pages to put on the wall tonight. One episode, built for your audience. Everything a host or producer needs is on this page.
Hear Terry first

Eighty-one seconds tells you if he fits your show.

His TEDxSpokane talk, “Why You Didn’t Reach That Goal… Again” — the idea most hosts build the episode around. Below it, recent guest appearances so you can hear him in conversation.

Watch the 3-minute keynote reel →
Recent guest appearances
Terry also hosted 41 episodes of The Comeback Chronicles — hear him run an interview ↗
Press coverage
  • Wall Street Journal — bestseller list — The Oxcart Technique
  • USA Today — bestseller list — The Oxcart Technique
  • AP News — feature on the Kicking & Screaming win
  • The Spokesman-Review — multiple features
  • Texas A&M Today — alumni feature
Full press list →
PDF · one page
Podcast one-sheet

Everything on this page, on one printable sheet for your producer.

Download →
JPG · full resolution
Headshots & stage photos

Six approved images for your episode art and social posts.

Open the set →
Web · full press kit
Bios, press & keynote one-sheets

Short, medium and long bios, press coverage, and both keynote one-sheets.

Open the press kit →
Read this on air

The 30-second intro.

Terry L. Fossum is a #1 Wall Street Journal, Amazon, and Barnes & Noble bestselling author, a USA Today bestseller, and the creator of the Oxcart Technique. His TEDx talk, "Why You Didn't Reach That Goal… Again," debuted as the #2 New TEDx Talk in the World. He's a former U.S. Air Force Captain and Executive Officer of a Group of nuclear B-52 bombers, and in 2017 he won a prime-time network reality competition, Kicking & Screaming — as the oldest competitor on the show. Please welcome Terry L. Fossum.

Every credential above is verifiable. Ask and Terry will send the source.
Short bio — for your episode page

Terry L. Fossum is a #1 Wall Street Journal, Amazon, and Barnes & Noble bestselling author, USA Today bestseller, TEDx speaker, former USAF Captain & Executive Officer, and winner of the 2017 network reality competition Kicking & Screaming. He is the creator of the Oxcart Technique and the audio program Unquittable, and the keynote speaker behind Never Miss a Goal Again and Throw Away the Box.

Need a medium or long bio? Both are on the press kit.

The episode

One conversation. Your listeners leave with a goal they can’t quit.

Terry does one episode, and does it well. The stories change to fit your audience; the takeaway doesn’t.

Why you didn’t reach that goal… again — and the fix that makes quitting harder than continuing.

Most goals don’t die from a lack of discipline. They die because the plan only had a carrot. Terry walks your listeners through the Nobel Prize–winning behavioral economics (Kahneman & Tversky’s Prospect Theory) behind why we quit, then lays out the Oxcart Technique — a reward you want and a consequence you refuse to accept, harnessed to the same goal. By the end of the episode every listener has one set up.

What listeners take home

Listeners leave with a goal they can’t walk away from — and they can hear the first sixteen minutes of the full method free, no email, at beunquittable.com.

“The most significant advancement in the science of goal setting in recent history.”

Forrest M. Mims III, named one of the 50 best brains in science by Discover
Four episode titles, one episode — pick the door your audience will walk through
  • Sales & leadership shows
    Why sales training stops working — and the stick that makes the calls happen

    What a nuclear B-52 Executive Officer learned leading a global all-volunteer sales force with zero authority.

  • Second-act & over-50 shows
    The oldest competitor won

    How the carrot-and-stick Terry set up before filming a prime-time network survival show carried him past people half his age — and how to set up yours.

  • Entrepreneur & founder shows
    You didn’t fail your goals. What you were taught did.

    The vision board is half a system. The Nobel Prize–winning other half, and the three pages that hold when motivation doesn’t.

  • Faith, veteran & youth shows
    “Not a single one of your boys will ever grow up to be anything.”

    One became an Air Force officer and bestselling author; his brother became a U.S. Astronaut. Why the insult worked better than encouragement — and how to build the same stick on purpose.

Questions to get you started

Seven questions Terry has a real answer to.

  1. 01You say the reason most goals die has nothing to do with discipline. What is it, then?
  2. 02Walk us through the Oxcart Technique in two minutes — what’s the ox, what’s the cart?
  3. 03You were the Executive Officer of a nuclear B-52 Group and later led a global all-volunteer organization. Which was harder to lead, and why?
  4. 04You won a prime-time network survival competition as the oldest competitor. What did the producers get wrong about you?
  5. 05You interviewed the leaders behind NASA, Tesla, The North Face, and E! for Throw Away the Box. What did they have in common when it came time to start over?
  6. 06A neighbor told your mother none of her boys would ever amount to anything. When did you know she was wrong?
  7. 07If a listener is going to do exactly one thing before they go to bed tonight, what should it be?
What your show gets

Four things Terry commits to, every time.

  • ✓Terry listens to two of your episodes before you record.
  • ✓He brings one clean topic and questions you can steal — no rambling.
  • ✓He shares every episode with his own audience.
  • ✓Your listeners get the first sixteen minutes of Unquittable free — no email.
Logistics

Easy to book, easy to produce.

Location
Spokane Valley, Washington — Pacific Time
Format
Remote, video or audio-only, recorded on a professional microphone and audio interface.
Length
Anything from a 15-minute segment to a 90-minute deep dive.
In studio
Terry travels for in-person recordings. Tell him where and when.
Pre-interview
Available on request.
Booking
Terry books himself — no publicist in the loop. Email media@terrylfossum.com with your show name, audience, and two or three dates. Reply within 2 business days.
Tag Terry when the episode drops
Request Terry for your show→
Headshots

Right-click to save. Full set on the press kit.

Terry L. Fossum — Studio headshot — navy
Studio headshot — navy
Terry L. Fossum — Studio headshot — black
Studio headshot — black
Terry L. Fossum — On the main stage
On the main stage
Terry L. Fossum — TEDxSpokane
TEDxSpokane
For your show notes

Where to send listeners who want more.

Terry’s audio program Unquittable is the Oxcart Technique, start to finish, built for people with a goal they keep not reaching. Your listeners can hear the first sixteen minutes free, with no email required, at beunquittable.com. Paste the block below, and use the tracked link so Terry knows your show sent them.

Terry L. Fossum — #1 Wall Street Journal bestselling author of The Oxcart Technique and creator of the audio program Unquittable.
Hear the first sixteen minutes of Unquittable free, no email: https://beunquittable.com
Books: https://terrylfossum.com/books
Terry's TEDx talk, "Why You Didn't Reach That Goal… Again": https://terrylfossum.com/oxcart-technique#tedx
LinkedIn: https://www.linkedin.com/in/terry-l-fossum-74a77364 · Instagram: @tlfossum · YouTube: youtube.com/c/TerryLFossum
https://beunquittable.com/?utm_source=podcast&utm_medium=guest

Use this exact link in your show notes. It tells Terry which show a listener came from — so he can thank you, and know which episodes actually moved people.