Terry L. Fossum
Terry L. Fossum speaking at TEDxSpokane
Podcast guest kit

Most people don’t reach their goals. Your audience is about to learn why.

Not a sales trainer. Not a realtor. The goal guy: Terry L. Fossum reached the top fraction of 1% in worldwide direct sales with a goal method he created, the Oxcart Technique. One episode, built for your audience — and everything a host or producer needs is on this page.
Hear Terry first

Two minutes tells you if he fits your show.

Terry in conversation on The $100M Entrepreneur Podcast, Heroes in Business, Cash & Sass, Drive On, InnovaBuzz and EPIC Begins — and in the host chair on The Comeback Chronicles. Short link for producers: terrylfossum.com/podcast-reel.

Watch the TEDx talk, “Why You Didn’t Reach That Goal… Again” →Watch the 3-minute keynote reel →
Recent guest appearances
Terry also hosted The Comeback Chronicles — the founders of E! Entertainment, The North Face and Dippin’ Dots in his chair. Hear him run an interview ↗
Press coverage
  • Wall Street Journal — bestseller list — The Oxcart Technique
  • USA Today — bestseller list — The Oxcart Technique
  • AP News — feature on the Kicking & Screaming win
  • The Spokesman-Review — multiple features
  • Texas A&M Today — alumni feature
Full press list →
PDF · one page
Podcast one-sheet

Everything on this page, on one printable sheet for your producer.

Download →
JPG · full resolution
Headshots & stage photos

Six approved images for your episode art and social posts.

Open the set →
Web · full press kit
Bios, press & keynote one-sheets

Short, medium and long bios, press coverage, and both keynote one-sheets.

Open the press kit →
Read this on air

The 30-second intro.

Terry L. Fossum is the creator of the Oxcart Technique, the goal method that took him to the top fraction of 1% in worldwide direct sales. His book on it became a #1 Wall Street Journal bestseller and a USA Today bestseller, and his TEDx talk on it was named one of the 30 most impactful TEDx talks of this century. He's a former U.S. Air Force Captain who served as Executive Officer of a Group of nuclear B-52 bombers, and in 2017 he won a prime-time network reality competition, Kicking & Screaming, as the oldest competitor on the show. Please welcome Terry L. Fossum.

Every credential above is verifiable. Ask and Terry will send the source.
Short bio — for your episode page

Terry L. Fossum is a #1 Wall Street Journal, Amazon, and Barnes & Noble bestselling author, USA Today bestseller, TEDx speaker, former USAF Captain & Executive Officer, and winner of the 2017 network reality competition Kicking & Screaming. He is the creator of the Oxcart Technique and the free video training Unquittable, and the keynote speaker behind Never Miss a Goal Again and Throw Away the Box.

Need a medium or long bio? Both are on the press kit.

The episode

One conversation. Your listeners leave with a goal they can’t quit.

Terry does one episode, and does it well. The stories change to fit your audience; the takeaway doesn’t.

Why everything you’ve been taught about goal setting is incomplete — and what actually gets people out of their comfort zone.

Most goals don’t die from a lack of discipline. They die because the plan only had a carrot. Terry walks your listeners through the Nobel Prize–winning behavioral economics (Kahneman & Tversky’s Prospect Theory) behind why we quit, then lays out the Oxcart Technique — a reward you want and a consequence you refuse to accept, harnessed to the same goal. By the end of the episode, every listener knows how to stop letting their comfort zone — or that thousand-pound phone — hold them back.

What listeners take home

Your listeners leave knowing how to stop being held back by their comfort zone — and get the complete Unquittable video training free at beunquittable.com. It’s the episode they forward to each other.

“The most significant advancement in the science of goal setting in recent history.”

Forrest M. Mims III, named one of the 50 best brains in science by Discover

“And it works — every time!”

Dr. Ivan Misner, founder of BNI
Four episode titles, one episode — pick the door your audience will walk through
  • Sales teams & leaders
    How to get a team to hit a number when you can’t make anyone do anything

    What a nuclear B-52 Executive Officer learned building an all-volunteer sales force to the top fraction of 1% in the world — with zero authority.

  • Real estate & insurance
    Why agents stop making the calls — and the page on the wall that keeps them dialing

    The Nobel Prize–winning reason positive visualization isn’t enough to pick up that thousand-pound phone, and the stick that is.

  • Network marketing & direct sales
    What the top fraction of 1% does that the rest don’t

    The stick that makes the follow-up happen when the excitement wears off — from someone who built a volunteer organization anyone could quit at 9 a.m.

  • Entrepreneurs & self-improvement
    You didn’t fail your goals. What you were taught did.

    The vision board is half a system. The famous Harvard goals study was never conducted; here’s the Nobel Prize–winning other half.

Questions to get you started

Seven questions Terry has a real answer to.

  1. 01You say the reason most goals die has nothing to do with discipline. What is it, then?
  2. 02Walk us through the Oxcart Technique in two minutes — what’s the ox, what’s the cart?
  3. 03You were the Executive Officer of a nuclear B-52 Group and later led a global all-volunteer organization. Which was harder to lead, and why?
  4. 04You won a prime-time network survival competition as the oldest competitor. What did the producers get wrong about you?
  5. 05You interviewed the leaders behind NASA, Tesla, The North Face, and E! for Throw Away the Box. What did they have in common when it came time to start over?
  6. 06A neighbor told your mother none of her boys would ever amount to anything. When did you know she was wrong?
  7. 07If a listener is going to do exactly one thing before they go to bed tonight, what should it be?
What your show gets

Four things Terry commits to, every time.

  • ✓Terry listens to two of your episodes before you record.
  • ✓He brings one clean topic and questions you can steal — no rambling.
  • ✓He shares every episode with his own audience.
  • ✓Your listeners get the complete Unquittable video training free.
Logistics

Easy to book, easy to produce.

Location
Spokane Valley, Washington — Pacific Time
Format
Remote, video or audio-only, recorded on a professional microphone and audio interface.
Length
Anything from a 15-minute segment to a 90-minute deep dive.
In studio
Terry travels for in-person recordings. Tell him where and when.
Pre-interview
Available on request.
Booking
Terry books himself — no publicist in the loop. Use the media email link at the bottom of this page with your show name, audience, and two or three dates. Reply within 2 business days.
Tag Terry when the episode drops
Request Terry for your show→
Headshots

Right-click to save. Full set on the press kit.

Terry L. Fossum — Studio headshot — navy
Studio headshot — navy
Terry L. Fossum — Studio headshot — black
Studio headshot — black
Terry L. Fossum — On the main stage
On the main stage
Terry L. Fossum — TEDxSpokane
TEDxSpokane
For your show notes

Where to send listeners who want more.

Terry’s video training Unquittable is the Oxcart Technique, start to finish, built for people with a goal they keep not reaching. Your listeners get the complete training free at beunquittable.com. Paste the block below, and use the tracked link so Terry knows your show sent them.

Terry L. Fossum — #1 Wall Street Journal bestselling author of The Oxcart Technique and creator of the video training Unquittable.
The complete Unquittable video training, free: https://beunquittable.com
Books: https://terrylfossum.com/books
Terry's TEDx talk, "Why You Didn't Reach That Goal… Again": https://terrylfossum.com/oxcart-technique#tedx
LinkedIn: https://www.linkedin.com/in/terry-l-fossum-74a77364 · Instagram: @tlfossum · YouTube: youtube.com/c/TerryLFossum
https://beunquittable.com/?utm_source=podcast&utm_medium=guest

Use this exact link in your show notes. It tells Terry which show a listener came from — so he can thank you, and know which episodes actually moved people.